Lixin Group Cambodia, operating in Phnom Penh and Sihanoukville, has outlined strategic priorities for 2026, reaffirming its long-term commitment to the Cambodia market. The company continues to position itself as a real estate developer and investment group focused on sustainable urban development, tourism and infrastructural integration.
Lixin Group operates in 10 ASEAN countries and has a commercial reach outside Asia and Europe. It has eight business units with a land area of 35 million square meters, providing high-quality products and services to more than a million people.
Following a development philosophy based on “enthusiasm, dedication and honesty, professionalism and efficiency, constant creativity and integration with the international market,” the LIXIN Group strives to build better cities and prides itself on creating elegant and peaceful communities.
Leadership and strategic direction
The founder and Chairman of the Management Board of the company is Kevin Hsu (Xu Mingzhao, 许铭钊), who defines a long-term development strategy, corporate governance system and expansion policy in Cambodia.
Under his leadership, the company:
- strengthens institutional governance mechanisms;
- supports compliance and internal control standards;
- implements disciplined investment analysis procedures;
- ensures regulatory compliance in all projects.
The management emphasizes that sustainable growth is impossible without transparency, systematic management and strict investment discipline.
The strategy of real estate development and urban integration. In 2026, the key areas remain:
- comprehensive urban real estate development;
- projects in the tourism sector;
- integration of residential, commercial and infrastructural developments;
- support for urban modernization.
Market research and fraud prevention
One of the key priorities until 2026 is to strengthen market research and risk management systems. The company has expanded:
- internal partner verification procedures (due diligence);
- evaluation mechanisms for joint ventures;
- control of contractors and suppliers;
- internal compliance and investigation teams.
Each potential partner undergoes a systematic compliance check.:
- financial standards
- legal requirements
- operational sustainability
- anti-corruption standards
According to Kevin Hsu, the investigation and internal control processes allow:
- identify operational risks;
- minimize the risks of fraud;
- assess structural weaknesses in new market sectors;
- protect long-term investment sustainability.
Risk management systems
Lixin Group Cambodia applies a multi-level risk management system, including:
- internal audit;
- compliance monitoring;
- control of third-party risks;
- assessment of the regulatory environment;
- financial analysis of project sustainability.
These mechanisms make it possible to identify:
- financial risks
- operational risks
- regulatory risks
- fraud risks
- in the early stages of project implementation.
Human resource development
The company actively engages local professionals throughout Cambodia, including:
- real estate managers and developers;
- engineers and construction specialists;
- experts in the field of tourism;
- technical staff.
Additionally, Lixin Group invests in professional training and professional development programs, strengthening local operational capacity in Phnom Penh and Sihanoukville. The company’s management emphasizes that the combination of managerial discipline and the empowerment of local staff is a key factor for long-term success.
The flagship project of the company remains Sihanoukville New City, a large — scale multifunctional urban complex combining:
- residential areas
- commercial areas
- tourist sites
- logistics infrastructure
- elements of urban infrastructure
The project has unique environmental characteristics:
- picturesque mountains with panoramic sea views
- 12 kilometers of mangrove forests
- 2 kilometers of sandy beaches with golden sand
The project is considered as a long-term investment aimed at the structural modernization of the region and supporting the economic development of Sihanoukville.
Lixin CEO Center project.: